Sales training
Greeting, discovering needs, suggesting outfits, handling objections and closing the sale.
Team · Service
Custom training programme
Not an off-the-shelf course, but a programme written for your store. First we get to know your team and your customers, then build training for every role from sales assistant to manager.
ForSales staff, cashiers, managers
FormatIndividual or group
Based onA survey run with you
Definition
Why a custom programme instead of a ready-made course?
Every store has different customers, products, prices and teams. A generic sales course doesn't teach your staff what to say to your customer. Custom training programme , on the other hand, is written specifically for your store.
We build the programme from a survey run with you and observation in the store. Topics range from greeting customers to seeing them off, from Instagram and WhatsApp chats to team management and targets.
The programme draws on the answers from a survey of 3000+ customers. Training is split into daily and monthly sessions around your working hours.
Who it's for
You need this service if…
- Plenty of people come into the store, but few buy.
- New staff take a long time to settle in.
- Managers struggle to get the team to its targets.
- Customers are lost in Instagram and WhatsApp chats.
- Service standards differ between branches.
What the service includes01 02 03 04 05 06
Custom training programme: everything that's included
Customer service
Returns, complaints and communicating with regular customers.
Online chats
Reply scripts for Instagram and WhatsApp.
Management
Team management, targets, motivation and shift planning.
Product knowledge
Practical knowledge of fabrics, sizes, outfits and layout.
Control and measurement
Mystery shopper checks and tracking results.
How we work
How we work, step by step
Survey and observation
We run a survey with you and observe the team at work in the store.
ResultNeeds analysisWriting the programme
Topics, scripts and a schedule are prepared for each role.
ResultCustom programmeTraining
Delivered individually or in groups, around your working hours.
ResultTraining sessionsPractice and checks
What was learned is applied in the store and checked.
ResultCheck resultsReport
Changes and next steps in one report.
ResultFinal report
Customers come to the store for the clothes, but often make the decision while talking to a sales assistant.
ALIZADA Fashion Marketing Agency
Result
What you get at the end of our work together
01
A separate programme for each role
02
Written service standards and scripts
03
Measurable change
04
Ready material for new staff
05
A control tool for managers
Frequently asked questions
Questions about the custom training programme
Where does the training take place?
In your store or at an agreed venue, around your working hours.
How long does the training last?
The duration is calculated around your working hours and split into daily and monthly sessions.
Individual or in groups?
Both are possible, depending on your preference.
Who is it for?
Sales staff, cashiers, online sales staff and managers. The programme is built separately for each role.
How do you measure results?
With sales figures, CRM metrics and mystery shopper checks.
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