Account and pixel audit
A check of the ad account, Meta pixel and past campaigns.
Advertising · Service
Targeted advertising for fashion brands
We set up your Instagram, Facebook, TikTok and Google ads, monitor them every day and optimise them. The goal is not collecting views but bringing real enquiries and sales.
PlatformsMeta, TikTok, Google
ControlDaily optimisation
MeasureEnquiries and sales
Definition
What is targeted advertising?
Targeted advertising means showing your fashion brand's ads to the right people, at the right moment and with a measured budget. We build campaigns on Instagram, Facebook, TikTok and Google from scratch and then manage them every day.
Fashion buyers decide with emotion, but ads must be run by numbers. That's why in every campaign we choose the audience by age, interests, location and behaviour, test several creatives for the same product and don't spend budget on ads that don't work.
Our difference is measurement: we connect the ads to a CRM system. So you see on one screen how many messages, customers and sales each campaign brought.
Who it's for
You need this service if…
- You advertise with the "Boost" button, but results don't come.
- You spend money on ads but don't know which ones bring sales.
- You get plenty of messages, but they don't turn into sales.
- You want to get a new collection or seasonal sale to a wide audience quickly.
- You want to bring back customers who visited your site or store but didn't buy.
What the service includes01 02 03 04 05 06
Targeted advertising: everything that's included
Audience strategy
Cold, warm and retargeting audiences, plus lookalike segments.
Campaign structure
Campaigns built around the goal: messages, website traffic, sales or awareness.
Creative testing
Testing different visuals, videos and copy for the same product.
Daily optimisation
Moving budget to the ads that work and pausing the ones that don't.
Reporting and CRM connection
A clear report showing spend, enquiries and sales in one place.
How we work
How we work, step by step
Audit and goal
We look at your ad account, past results and product prices and set a measurable goal.
ResultAudit and goal documentAudience and budget plan
We define whom we'll reach, on which platform and with what budget.
ResultMedia planCreatives and setup
Ad visuals and copy are prepared, the pixel and tracking tools are checked and campaigns are built.
ResultLive campaignsTesting and optimisation
Variants are tested in the first days, then the budget goes to the best-performing ad.
ResultWinning adsReporting and growth
We compare results with CRM, scale what works and plan the next month.
ResultMonthly report
Every manat of your ad budget has to work.
ALIZADA Fashion Marketing Agency
Result
What you get at the end of our work together
01
Tested audiences that fit your brand
02
An ad budget that isn't wasted
03
Test results that show which ad works
04
Enquiries and sales, not views
05
Transparent reporting from spend to sales
Frequently asked questions
Questions about targeted advertising
What's the difference between targeted ads and SMM?
SMM covers your page's content and day-to-day management. Targeted advertising is paid advertising: reaching the right person at the right moment with a measured budget. Together they give the best result.
What should the minimum ad budget be?
There's no fixed figure. We set the budget together based on your product price, goal and season. We start with a small test budget and scale the direction that brings results.
Is the ad budget included in the service fee?
No. The ad budget is paid to the platforms directly from your ad account. The service fee covers only setting up and managing campaigns, so you see exactly where every manat goes.
Which platforms do you advertise on?
Instagram and Facebook (Meta), TikTok and Google. The platform is chosen based on where your audience is — you don't have to be on all of them at once.
How do you measure results?
Not by views and likes, but by enquiries, messages and sales. We connect the ads to a CRM system, so you see how many customers and how much revenue each campaign brought.