Look brief
The brand's audience, style and the character of the collection.
Content · Service
Model selection and casting for fashion shoots
The model you choose must be able to represent you. From casting to shoot day, we find and prepare the right model for your brand.
CoverageCasting and booking
CriteriaSegment fit
UseShoots, campaigns
Definition
Why does model choice affect sales?
Model casting means selecting, booking and preparing for shoot day the model who will represent a fashion brand in its shoots and campaigns.
Choosing the model who wears your clothes is a crucial factor. We have seen many stores lose customers for exactly this reason: the clothes are beautiful, the shoot is professional, but the audience doesn't see themselves in that image.
The selection considers many details: how the model carries the garment, their look, their speech when needed, body language and the segment they speak to. Our team is ready to help you professionally with model selection and booking.
Who it's for
You need this service if…
- Your posts get likes but don't bring sales.
- A different model is used at every shoot and the brand's image falls apart.
- Your audience should be looking at the clothes, not the model — but it's the other way round.
- You need a model who can talk on camera for videos and Reels.
- You're looking for a new face for a new collection.
What the service includes01 02 03 04 05 06
Model casting: everything that's included
Casting
Selecting and comparing candidates who fit the brief.
Fit check
How they carry the garment, body language and ease in front of the camera.
Speaking and video skills
On-camera presenting skills for video and Reels when needed.
Agreement and scheduling
Organising the shoot date, time and terms.
Shoot day support
Coordination between the model and the shoot team.
How we work
How we work, step by step
Look brief
We define your brand's audience and the collection's style.
ResultModel briefCasting
We select candidates who fit the brief and present them to you.
ResultCandidate listSelection and agreement
We decide together and agree the shoot terms.
ResultApproved modelPreparation
Looks, styling and the shoot plan are shared with the model in advance.
ResultShoot planShoot day
The model, stylist and shoot team work to one plan.
ResultCompleted shoot
Choosing the model who wears your clothes is a crucial factor. The model you choose must be able to represent you.
ALIZADA Fashion Marketing Agency
Result
What you get at the end of our work together
01
An image your audience can see themselves in
02
One consistent brand face across shoots
03
Poses and body language that show the garment properly
04
A model ready for video formats
05
Less time lost on shoot day
Frequently asked questions
Questions about model casting
What do you look for when choosing a model?
How they carry the garment, their look, body language, ease in front of the camera, speech when needed and fit with the segment the brand speaks to.
Should it be the same model at every shoot?
Not necessarily, but the brand's face should stay recognisable. That's why we keep the look brief consistent.
Does model casting come with the shoot service?
You can choose both together or separately. Planning is easier when they come together.
Do I need a special model for video?
For videos that require speaking, we choose a model who can talk on camera.
Who approves the choice?
We present the candidates; you make the final decision.
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