Blogger selection and analysis
Checking the audience, city, engagement and past collaborations.
Content · Service
Influencer and UGC marketing
We introduce your brand to bloggers whose audience is your customer. We run the campaign from selection and negotiations to the script and the results report.
PlatformInstagram, TikTok
FormatReels, stories, UGC
MeasurementPromo code and link
Definition
What is influencer and UGC marketing?
Influencer marketing means introducing your brand through bloggers whose audience matches your customers. People trust recommendations from those they follow and trust more than they trust ads.
UGC (user-generated content) means videos that look like they were made by real users: ordinary people wear the garment, show it and share their opinion. In ads, such videos often look more natural and trustworthy than studio shoots.
The most common mistake is choosing a blogger by follower count. We look at who the audience is, where they live, how they engage and how past collaborations performed. We measure every campaign with a promo code, a dedicated link and CRM.
Who it's for
You need this service if…
- You're a new brand and want to get known.
- Your blogger collaborations don't deliver the results you expected.
- You need fresh, authentic-looking creatives for your ads.
- You want to bring a new collection to a wide audience.
- You want to measure how a blogger campaign affects sales.
What the service includes01 02 03 04 05 06
Influencers & UGC: everything that's included
Negotiation and agreement
Terms, fees, number of posts and dates.
Brief and script
Content in the blogger's own voice, but true to your brand.
UGC content
Authentic-looking videos for use in ads.
Campaign management
Timing, quality and consistency of posts.
Results report
Sales and enquiries measured with promo codes, links and CRM.
How we work
How we work, step by step
Goal and budget
We define the campaign's goal, audience and budget.
ResultCampaign planBlogger list
Suitable bloggers are analysed and a shortlist is presented.
ResultApproved listNegotiation and brief
Terms are agreed and each blogger gets a brief and script.
ResultAgreement and briefPosts
Posts go live according to the plan and quality is monitored.
ResultCampaignReport
Promo code, link and CRM results in one report.
ResultResults report
The right blogger is chosen not by follower count but by who the followers are.
ALIZADA Fashion Marketing Agency
Result
What you get at the end of our work together
01
Bloggers whose audience matches your customers
02
Measurable results: promo code, link, CRM
03
UGC videos for use in ads
04
Time saved on negotiations and coordination
05
Data for your next campaigns
Frequently asked questions
Questions about influencers and UGC
How do you choose bloggers?
Not by follower count, but by the audience's age, gender, city, engagement and the results of past collaborations.
A big blogger or a micro-blogger?
We choose based on the goal and budget. Micro-bloggers often have a closer audience and higher trust.
What's the difference between UGC and influencer marketing?
An influencer posts to their own audience. UGC is authentic-looking video used in the brand's own ads.
How do you measure results?
We give each blogger a separate promo code and link and track sales and enquiries in CRM.
Are bloggers' fees included in the service?
Fees are part of the campaign budget and are agreed with you in advance.