Market and competitor analysis
Competitors' prices, channels, content and the positions left open.
Strategy · Service
Marketing services for fashion brands
A complete marketing system that starts with research, becomes a 12-month plan and is carried out by our team. Not separate services, but one whole that grows your sales.
Duration12 months
FormatPlan and execution
MeasurementCRM and monthly report
Definition
What is marketing for a fashion brand?
Marketing for a fashion brand means researching the brand's place in the market, its audience and sales figures, writing a marketing plan for the coming year and carrying it out over 12 months. Strategy, content, SMM, targeted ads, shoots, merchandising and CRM come together in one plan.
This is our most comprehensive service — in short, it covers all of our other services. The plan is written after our initial research and analysis, and our team carries it out over a year. When market conditions change, the plan can change too: the calendar is fixed, the tactics are flexible.
Fashion has its own rhythm: season changes, new collections, sale periods, holiday sales. A generic marketing plan doesn't see this rhythm. With our experience in menswear and womenswear, we build the plan around the moments when sales actually happen.
Who it's for
You need this service if…
- You spend on ads but don't know exactly which channel brings sales.
- New collection and seasonal campaigns are put together at the last minute, without a plan.
- You work with several freelancers, the results are scattered and nobody is accountable.
- You have followers on social media, but they don't turn into sales.
- You want to grow the brand, open a new branch or enter a new segment.
What the service includes01 02 03 04 05 06
Marketing service: everything that's included
Audience and brand positioning
Who you sell to, why they buy from you and what the brand's voice should be.
Annual plan and seasonal calendar
Each month's campaign, collection launches and budget allocation.
Content and SMM execution
All social media work, from shoots to posting, is handled by our team.
Targeting and budget management
Ad audiences, daily monitoring and reallocating budget based on results.
CRM, reporting and adjustments
A free CRM, monthly reports and plan updates based on the numbers.
How we work
How we work, step by step
Introduction and brief
We learn your goals, recent sales figures, current channels and your team.
ResultBrief documentResearch and analysis
We analyse your audience, competitors, pricing, channel performance and in-store experience.
ResultAnalysis reportAnnual marketing plan
Seasonal calendar, campaigns, content direction, budget and KPIs written in one document.
Result12-month planExecution
Shoots, SMM, targeted ads, merchandising and other work are done by our team according to the plan.
ResultMonthly campaignsMeasurement and adjustment
We measure results with CRM and ad reports, change what doesn't work and strengthen what does.
ResultMonthly report
We don't just hand over a plan. Our team carries it out with you over a full year.
ALIZADA Fashion Marketing Agency
Result
What you get at the end of our work together
01
A sales-driven plan where every month's work is known in advance
02
One team, one point of accountability: all channels in one hand
03
A clear measure of the sales each channel brings
04
Campaigns ready on time for season and collection changes
05
A CRM system set up free of charge for our clients
Frequently asked questions
Questions about the marketing service
How long is the marketing contract?
The plan is written for the next 12 months and our team carries it out over a year. It can be updated during the year based on market conditions and results.
What does this service include?
Research, strategy, an annual plan, SMM, shoots, targeted ads, merchandising and CRM. In short, all of our other services are inside this package.
I have my own SMM manager. Can we work together?
Yes. We share the plan with your in-house team and split roles clearly so work isn't duplicated and nothing falls through the cracks.
How do you measure results?
Based on the CRM we set up for free, ad account reports and your sales figures. Every month you see how much each channel sold.
How is the price determined?
Based on the brand's size, number of branches, channels and scope of work. After a free consultation we prepare a tailored proposal.
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