How does model choice affect sales?
The same garment sells differently on different people. A model should be the voice of the brand and a mirror of its audience.
We have seen many stores lose customers precisely because of their choice of model. The clothes are beautiful, the shoot is professional, yet the posts don't sell. The reason is often simple: the model doesn't represent the brand's audience.
What do we look for?
How the model carries the garment, their look, body language, speech when needed and the segment they speak to. For a brand selling classic women's suits, a young, extravagant look may catch the eye but won't convince the buyer.
The audience must see themselves
When customers see a post, they should picture themselves in that garment. The better the model is chosen, the easier that bridge is built and the faster the purchase decision is made.
We find the right model for your brand — from casting to shoot day.
