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The shop window is a silent salesperson
Customers start deciding before they enter the store. Layout, colour and ease of choice are half of that decision.
Merchandising is often seen as the last step: the clothes arrived, were hung up, done. Yet it is one of the strongest factors influencing customer behaviour.
Colour and rhythm
Colour distribution draws a path for the eye. A well-built colour rhythm leads the customer to the end of the rail, while a messy layout tires them at the first step.
Ease of choice
Sizes that are easy to find, outfits placed side by side, the core product at eye level. These are small details, but they change the receipt total directly.
Allocation across branches
A product that sits in one branch may sell in another. Allocating garments correctly across branches turns stock itself into a sales tool.
